Hey there Mike..So YES, fixed magnification scopes are much easier to build and less expensive. The same is true for camera gear. A "pro" fixed focal length lens can be incredibly sharp and also very affordable. But then you jump to a "pro" zoom lens with a fixed aperture, and you better be ready to spend some $$ at least if you want a sharp image across the entire focal range. I've seen the same with rifle scopes. The beginner scopes that stretch the zoom, like the 6-24 and the 8-32, especially with a 1' tube, are very murky at the highest magnification. I would say they are basically unusable and are often bought because of the numbers on the box regardless of whether they are actually usable across the entire range. Then you have an optic like the Hawke Frontier 34mm 5-30. It's got a great image across the entire focal range. It also costs $1300.. so it better be good.As for reticle choices.. something that helps you have multiple aim points is a must. These are all great points!Thank you for your comments.CheersRick