460 Mag and D48 discontinued - stunningly bad news

[Toxylon]

https://www.diana-airguns.com/media/1f/44/04/1745398906/DIANA_Katalog_2025_25KW11_komp.pdf?ts=1745398906

The 2025 Diana catalogue is here.

No 460 Mag or D48 in there. Two of the best, most accurate, most versatile, most dependable stable models gone.

The fixed barrel Dianas are down to the new type D54.

A sad, sad day.

[splitbeing]

What?!?!

I don't understand.  Diana, you turned the world upside down for me,  my two favorite springers are disregarded and dismissed.  Thank god I have backups of each for parts if needed.

Sad, horrible, confusing news.

[Blowpipe Sam]

The times they are a changing.  Customers apparently weren’t buying the big high dollar springers in sufficient volume to keep them profitable.  I bet they are buying PCP’s instead.

[Toxylon]

Thinking about this, I can't think that it was a good decision from Diana. The very niche that Diana springers inhabited was a range of alternatives to the age-old, basic, ever-present breakbarrels which every other manufacturer* does, as well. If you wanted a high-accuracy, high-power, high-quality, parts available, fixed barrel gun, you went with a D48-56, or the 460 Mag.

It is clear that Diana heads for the future with a single, peculiar fixed-barrel flagship model, plus a range of breakbarrels, ranging from small, low-power models to true magnums. But a big hunk of airgunners who want alternatives to breakbarrels, but not the heaviest, the most complex, and almost the most expensive spring piston gun available are left in the dust.

Ditching models would make sense if the 460 Mag and the D48 were troublesome designs, but no: they are among the most accurate, most dependable long range spring guns around. Peak springers, if you ask me.

Yeah, PCP's eat the market share, but if that's the gist, you don't go re-introducing a bunch of breakbarrel models for 2025. Now Diana seems wont to compete without advantage with HW, Cometa etc., who make a fine range of breakbarrels, and already have dedicated user bases.

*yeah, yeah, Air Arms doesn't

[splitbeing]

What do you make of the 54 being continued while the 48 is discontinued?  Only the highest price, PCP competing (ie recoiless) sidelever remains?

I agree with your assessment.  I cannot understand the discontinuation of the 48 in particular but also the 460.  There are other, not as big underlevers out there, but there are no other good quality side levers to my knowledge that are (or now had been?) mass produced and available.

I am confused and disappointed with the loss of the 48 and 460.  First the 34 is replaced by the EMS system without any of the interchangeable parts or tools available, and now the 34 is back but the 48 is gone?  Will the 48 return?

[eeler1]

Sad.

[Motorhead]

Sales slump .... producing stops = Economics 101 lesson 

[HectorMedina]

I am not getting my panties in a knot.

The information I have says the future still holds some more 48's and 460's.
What FOR SURE is being discontinued is the 54.

Don't read into the lapses / appearances in the catalog as being an indication of the future. Catalogs are now electronic, and so they can change at a moments notice.

Keep well and shoot straight!



HM

[splitbeing]

Phew.  Thank you, Hector!

[HectorMedina]

What REALLY gets my panties in the proverbial knot is the discontinuance of the 54.

Ah, well, the last of the Mohicans may be on their way.

;-)

Keep well and shoot straight!





HM

[splitbeing]

Bizarre.  So the 54 is in the catalog but is actually being discontinued. What a shame. I've never shot one, but I sure have read a lot of posts by folks who have!