Here is a picture of rifle scope optics. The point of the cone where it says "first image plane" is what I meant in my previous post. If the front lens is not perfectly square to the axis, or the objective wobbles on the bell, it will appear to move the reticle. The reticle IS NOT moving, the IMAGE is moving. Same effect, though, POI changes with AO adjustment. I hope this helps.
7' down and slight horizontal movement with extreme parallax change at 50 yds. (~3.5") with my 22 LR.
This optic "clicks" too at the extreme ends of the parallax change and without the BSG I can't see the reticle image change but it's blatantly obvious with the BSG.
Considering how precise these systems must be it's truly a miracle of science to think that most work as well as they do even after multiple use behind heavy recoiling guns.
I'll tell you what guys, if I can't get Nikko Stirling to replace or fix this scope, I will be happy to send it to anyone who wants a closer look. This may be one of those things that make more sense when you have the scope in front of you!