I don't believe piston orientation makes a great deal of difference. The idea is to reduce moving mass and hence recoil. I think if you find a midpoint and balance the strut at this point the halves work out pretty close to the same. As far as lube, I clean my compression tube with carb cleaner or brake cleaner. I size the piston seal for a proper fit (2-3 pounds of resistance) then I like to burnish some moly powder into the walls of the compression tube and the piston seal. I'll then put a bit of Krytox on the lip and sides of the piston seal as well as the sides of the piston. I'll do the moly and Krytox thing on the cocking slot as well. If you don't have Krytox, moly lube works almost as well. Finally, if I have removed the barrel, I'll use moly powder and/or moly lube on the pivot and latch mechanism. I put a drop of oil into pivot points on the cocking linkage.
I don't believe piston orientation makes a great deal of difference. The idea is to reduce moving mass and hence recoil.