I watched Joe Wayne Rhea's Youtube video about the TAC Vector Optics scopes and decided to have a look at their website (http://www.vectoroptics.com/Vector-Optics-Optics-and-Sights-Category.html). After seeing Joe's review I ordered the 10x44 Marksman and starting waiting for the Brown truck. It arrived about 5 days later, and when I opened the box, I was surprised that the wrong scope had been sent, it was the 3.5x10x44 version which is priced about $30.00 more. From Vector's website I sent a message to customer service that was returned within the hour. Vector apologized for the error and offered me two options, return the incorrect scope for replacement, or I could keep the more expensive scope and they would refund me $52.00 for the mistake they made. I had already examined the received scope carefully and decided their offer was too good to pass up...great customer service and a very nice scope. I paid $149.00 - $52.00 refund...$97.00Just like Joe, I am quite impressed with the quality of the scope, and the reticle is very nice (think SWFA at half the price) My scope is crystal clear edge to edge on 3.5x and on 10x. Turrets are 1/10 MIL and have a nice feel. Side Focus is very smooth, no slop at all on any of the adjustments. ( Focus down to about 15 yds) Because the included 30mm rings were Weaver and my rifle is Dovetail I had to order rings which will arrive tomorrow, so I have not mounted the scope yet. All in all very pleased with the purchase and will provide an update after I have zeroed the scope.